This project was a homepage re-design of an existing website for a tattoo studio in Hawaii. The website and a starting wireframe were assigned by the instructor. The original website contained a lot of descriptive text about the business, but was poorly organized, with an amateur and outdated appearance that did not support its self-description as friendly, inviting, and highly professional.
The design process included a site analysis, the creation of a mood-board and two versions of a high-fidelity mockup. The first pass addressed the site's navigation while signaling a friendly, beachy place of business. Feedback from the first mockup suggested that the design should more strongly present tattoos as a form of art and that the website should act as an art gallery for the studio.